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Whether you're an internet "newbie" or a seasoned online professional, one lesson you need to learn is how
to work with Search Engine Optimization, or SEO. This is the best resource to use to drive online "traffic" (a.k.a.
visitors, potential customers) to your web site. No matter how incredible your web site may be, without traffic, you'll
be going nowhere fast.
There are a lot of SEO options out there, so before you "jump the gun", let's go through some basic, but very important, SEO
strategies you need to know.
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Create and Register your business/domain name
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Create a web site and make sure to include a Site Map page
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Add no more than twenty-five SEO-acceptable links to your web pages
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Create valuable content by including articles and other helpful information
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Find a secure web site hosting company
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Do Keyword research to select the best keywords for title, description and content
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Submit your site to each Search Engine directory by hand the first time
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Track your site visitors
Naming a business can either be a lot of fun or it can have you pulling at your hair in frustration. To
help keep it fun, and help with grabbing/keeping the attention of your prospects, when you create your business name,
always use the "KISS" principle: Keep It Short and Simple!
Once you've come up with a name for your online business, you need to make sure you register it as soon as possible.
Everyday, there are hundreds of new businesses popping up all over the internet, so you need to reserve that company name you
worked so hard to come up with before someone else grabs it.
There are some very complicated technical aspects to building a web site/adding web pages. If you're a bit of an internet
"techie", you can probably do all of the above on your own. If you're not, you will need to find someone who can do this for
you. One of the hardest SEO steps to master is in making sure that the links you do add to your web site will be accepted by
each of the Search Engine directories you submit to. The problem here is that they don't always have the same submission
"rules", so you have to make sure to follow their individual guidelines implicitly. One of the great benefits of being a
member of Global Domains International is that most of this technical web site and SEO set up has already been taken care of
for you. GDI provides one of the best hosting and marketing services to be found online. Each member's web site comes
complete with a site map and auto-tracking system, so you can actually see how many visitors have "stopped by".
Once you've registered your company name, you'll need to develop your online marketing strategy. Part of this is to come up
with a list of the most effective keywords for a search engine directory to use in locating and displaying your web site.
There are many online keyword research tools and resources that can help you do this, but here are a few to get you
started:
The bottom line in understanding and successfully working with SEO is that basically, it's a popularity
contest. The sites with the most visitors will get the highest ranking and the best page placement. If you follow the
steps above, you'll be on your way in developing your own "winning" SEO strategy.
Get a free website trial from Global Domains International and find out how to make money with it.
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